PORTFOLIO

WRITING, DESIGN, & CREATIVE DIRECTION

These select samples were all written, and either designed or creative-directed, by Ron Marcus.

📚 Annual / Impact Reports

Annual Report – SD Cty Bar Association – 2018
Annual Report – SD Cty Bar Association – 2019
Annual Report – SD Cty Bar Association – 2021

🔊 Advertising

Ad campaign – Concerto Networks
Ad campaign – Mission Federal Credit Union
Magazine ad – Bar Association Insurance
Magazine ad – Bar Association Membership 2024
Magazine ads – Business Complete Solutions
Magazine ads – Liquid Environmental
Magazine ads – Torrey Pines Bank
Magazine ads – Tally Communications
Magazine ad – Advertise with Bar Association
Magazine ad – Lawyer Referral Service
Magazine ad – Full Stop Experts

🌟 Brand

Brand audit summary deck – SD Cty Bar Association
Brand book – Top Producer Executive Network
Brand book – VIA Technical
Logo – ZUZA Marketing Asset Management
Logo & Brand Style Guide – Badiee Development
Logo & Brand Style Guide – Inservice Tracking
Style Guide – Business Complete Solutions

📚 Collateral

Brochure – Arbor-Continuity
Brochure – Brady Campaign to Prevent Gun Violence
Brochure – Business Protector enterprise SaaS
Brochure – M Bar C Construction
Brochure – Spacelink IT
Brochure – Top Producer Executive Network
Complete Collection – ZUZA Print
One sheets-Kabana Jewelry
Promo card – Brady Campaign to Prevent Gun Violence

📩 Direct Mail

Direct mail – Spacelink IT

📚 eBooks & Tech Whitepapers

eBook – Business Continuity Guide Chapters 1&2
eBook – ZUZA B2B Buyer Personas Guide
eBook – ZUZA B2B Lead Nurturing Guide 2015
eBook – ZUZA DAM vs MAM technology
eBook – Survival Guide for 1st-Year Attorneys

📧 Email

Email – “MarktoberFest” marketing webinars for law firms
Email – Bar Association – “Member Photo Day”
Email – Bar Association – Monthly newsletter to select club members
Email – Bar Association – “What’s Your Story?”
Email – Kartra – “25 reasons to get this Kartra Black Friday Deal”

📚 Magazine Articles

Article – How to Apply “Ikigai” to Brand your Law Firm for Success _ ABA Law Practice Today
Article – San Diego Lawyer Jan-Feb 2021 — “Hope Restored”
Article – San Diego Lawyer May-June 2021 — “From Courtrooms to Zoom Rooms”
Article – San Diego Lawyer Jan-Feb 2022 — Presidential Profile
Article – San Diego Lawyer July-August 2024 — “From Classroom to Courtroom”

🔊 Media Kits

Media Kit – KPBS
Media Kit – San Diego County Bar Association (SDCBA)
Media Kit – 125th-sponsor kit-book-video

📽 Presentations

Presentation – Chefs Best

🖊 Public Relations &
Social Media

Media Alert – SD4GVP – July 30 Manny Oliver Presser
Press Release – 2024 AMA San Diego Sandie Awards
Press Release – SDCBA Leadership Academy 2024
Social Media — Recent samples

🎞 Video

Video – GreenRope – the Complete CRM

Video – IIABCAL Insurance Products for Members

Video – Mama’s Kitchen Pie Bake Sale Fundraiser

Video – Mama’s Kitchen 20th Anniversary Commercial

Video – M Bar C – Looping video for tradeshow

Video – ZÜCA Bags – 6 commercials

Video – Shindy TV – SD Film Fest

Video – Shindy TV – Mama’s Day Fundraiser

Video – Shindy TV – Art Walk

Video – Shindy TV – SD Hotels Promo

Video – Top Producer Executive Network Intro

Video – ZUZA Customer Testimonial

Video – ZUZA – Day in the Life of a Marketer

🌎 Web

Website – Evergood Impact

Website – Invested Traveler

Website – iTech Engineering

Website – Marcus Family Law Center

Website – Sandler Employment Law

Website redesign – SDCBA