BRAND
MESSAGE
ENGAGE

WHO

Hi! I’m Ron Marcus, an expert brander, marketer, content producer, and leader. I’ve been helping businesses and nonprofits with their marketing and branding for decades. I’ve worked in many industries, for big corporations and 1-person startups. I’ll help you build a successful brand and marketing program for your organization. Please also visit my consulting website for small startups and nonprofits »

My CV »

WHAT

BRAND. MARKETING. CX.

I would love to help you. I can offer you a wide range of strategic and tactical brand and marketing capabilities, refined over more than three decades of career work. I can be your outsource strategist or your fractional CMO. Leverage my expertise for:

  • Marketing team leadership
  • Brand creation and strategy
  • Messaging strategy and copywriting of all types
  • Marketing campaign building
  • Creative direction for all kinds of communications
  • Content creation — written, audio, video
  • Media and analyst outreach
  • Customer experience — from prospect to loyal customer
  • Internal communication, culture development, and team building

HOW

TWO SIMPLE MODELS

1. L.O.V.E

  • LISTEN — Stop talking and listen intently to what your customers have to say. What do they care about? What are they going through? What do they need?
  • OBSERVE — What is a day in their life like? What is it like to walk a few miles in their shoes?
  • VALIDATE — Show your customers you’ve heard them, you understand them, you affirm them, and you’re here to help.
  • EMPATHIZE — Feel what your customers are feeling. Go deep to really understand their worries, fears, aspirations, and joys. Then give your customers what they need — as only you can.

Show your customers the LOVE.

2. S.W.I.F.T

Show What’s In it For Them

Make sure all of your messaging, in all communications and at all touchpoints, is focused on the primary benefit to the customer. Make it all about them, not about you.

REACH

WHENEVER YOU NEED ME

Drop me a line and let’s set up a chat.