YOUR BRAND
STORYTELLER

HELP

Leverage my expertise in storytelling, branding, marketing, and customer experience, refined over decades, to help you earn and delight customers.

  • Marketing team leadership
  • Brand creation and strategy
  • Storytelling strategy and copywriting of all types
  • Integrated marketing campaigns
  • Creative direction for all kinds of communications
  • Content creation — written, audio, video
  • Graphic design — corporate identity, ads, collateral, and more
  • Websites
  • Media and analyst outreach
  • Customer experience — from prospect to loyal customer
  • Internal communication, culture development, and team building

HOW

I’ll guide you in answering the following essential questions, through a strutured group discovery process, to claim your unique brand and set your organization up for success.

  • What do you stand for?
    (“If you don’t stand for something, you’ll fall for everything.”)
    • Your key differentiator:
      • Mission & Vision
      • Values
      • Personality

  • Who do you stand for?
    • Your target customers

  • What is your promise to those customers?
    • What will your target customers gain by choosing to align with you that they won’t get from anyone else (your Unique Value Proposition)

  • What are you up against?
    • Competitive, business, cultural, regulatory, geopolitical, and environmental factors

  • How will you earn customers’ trust?
    • Marketing message
    • Customer experience
      • Delivery
      • Utility
      • Service
        • Onboarding & followup

  • How will you keep customers?
    • Quality
    • Service
    • Engagement
    • Consistency
    • Customer evangelism

  • Are you setup to fulfill your brand promise?
    • Culture alignment*
    • Technology
    • Financial resources
    • Operational efficiency

Show What’s In it For Them

Make sure all of your messaging passes the SWIFT test.

That means that all of your communications and interactions with your customers must be focused on the primary benefit to the customer.

Your customers don’t care if your organization is the leading brand or how many awards its won.

They care about what you can do for them.

I’ll help you make sure your messaging all about them.

The Authentic Marketer’s Creed

“In all my marketing,
I pledge to…”

  • Put serving people above all else
  • Never harm
  • Never lie or mislead
  • Avoid hyperbole
  • Never use manipulative, psychological tricks
  • Be conspicuously clear upfront
  • Only promise what I will actually deliver
  • Do not just do what is legal, but what is right

The premise:

Marketing can succeed by simply and honestly communicating the benefits of a genuinely valuable product or service — designed first and foremost to help people.

No tricks. No gimmicks. No hype.

Just clear truth in marketing.

Marketing authenically is the surest path to lasting success (and good karma, too). When we all act altruistically, everyone prospers — customers, the community, society at large, and businesses.

If that aligns with the way you do business, then I’m your kind of consultant.

WHO

Hi! I’m Ron Marcus, an expert brander, storyteller, marketing content producer, and team leader. For decades, I’ve helped nonprofits and firms in diverse industries leverage the power of compelling communications to engage, earn, and keep customers.

I’ll help your organization build a successful brand, messaging platform, and marketing program to earn and keep customers.

My CV » Portfolio »

LET’S TALK

WHENEVER YOU NEED ME

Drop me a line and let’s set up a chat.