BRAND
MESSAGE
ENGAGE

WHO

Hi! I’m Ron Marcus, an expert brander, communicator, content producer, and team leader. I’ve been helping businesses in many industries as well as nonprofits with their marketing and branding for decades.

I’ll help you build a successful brand, message, and marketing program for your organization.

My CV »

WHAT

BRAND. MESSAGE.
ENGAGE.

I would love to help you. I offer you extensive strategic and tactical expertise in branding, marketing, and customer experience, refined over more than 35 years of career work. Bring me on as either a full-time team member or fractional CMO. Leverage my expertise for:

  • Marketing team leadership
  • Brand creation and strategy
  • Messaging strategy and copywriting of all types
  • Marketing campaign building
  • Creative direction for all kinds of communications
  • Content creation — written, audio, video
  • Media and analyst outreach
  • Customer experience — from prospect to loyal customer
  • Internal communication, culture development, and team building

HOW

THREE SIMPLE MODELS

  • LISTEN — Stop talking and listen intently to what your customers have to say. What do they care about? What are they going through? What do they need?
  • OBSERVE — What is a day in their life like? What is it like to walk a few miles in their shoes?
  • VALIDATE — Show your customers you’ve heard them, you understand them, you affirm them, and you’re here to help.
  • EMPATHIZE — Feel what your customers are feeling. Go deep to really understand their worries, fears, aspirations, and joys. Then give your customers what they need — as only you can.

Show your customers the LOVE.

Show What’s In it For Them

Make sure all of your messaging, in all communications and at all touchpoints, is focused on the primary benefit to the customer. Always make it about them, not about you.

The Honest Marketer’s Creed

In all my marketing, I pledge to:

  • Put serving people above all else
  • Never harm
  • Never lie or mislead
  • Avoid hyperbole
  • Never use manipulative, psychological tricks
  • Be conspicuously clear upfront
  • Only promise what I will actually deliver
  • Do not just do what is legal, but what is right

REACH

WHENEVER YOU NEED ME

Drop me a line and let’s set up a chat.