BRAND KNOWLEDGE
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Stop Guessing What Your Customers Want. Instead, Show Them Some L.O.V.E.
Many marketers struggle with the same problem: they’re so focused on what they want to say that they forget to think about…
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Why I Nonprofit – Part 2
In the mid-1990s, I decided it was time for me to volunteer for something. But what? Since I enjoyed engaging…
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Why I Nonprofit – Part 1
What was I thinking??? When I launched my new brand, storytelling, and marketing advisory practice a couple of months ago,…
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The Simple Template for a Winning Brand
OK, first. Why brand? In a competitive market, brand is THE way you break through the clutter. And with over…
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Why You Still Need a Marketing Budget (And How to Get One)
So you’ve mastered marketing on a shoestring. You’re hustling. Your volunteers are activated. Your social media is humming along. You’re…
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The Power of a Clear Brand “Why”
In the previous post, we discussed how to market your nonprofit on a shoestring budget. Today, we ask the question:…
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Nonprofit Marketing on a Shoestring
How Small Nonprofits Can Win Without a Budget Let’s be honest. Most small nonprofits are scraping by. There’s no marketing…
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Branding vs. Brand
Today I’d like to demystify the difference between BRANDING and BRAND. They are not the same thing. What many people…
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Remove Friction for Your Prospects.
Get More Conversions on Your Landing Pages. A representative of a nonprofit recently asked why lots of people were clicking…
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How to get customers to fall in love with your brand.
In this quick how-to article, you’ll learn how to: Why Your Organization Needs a Strong Brand: The question really is,…
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How to Use Ikigai to Brand Your Business
I originally contributed the following article to the ABA’s Law Practice Today online publication back in March 2021. While it…
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“Do not suggest changing the logo.”
Back in 2007, my then agency, Shindy Media, was invited by the VP of Sales and Marketing of a San…
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AI for Copywriting
Good for the First Mile and the Last Mile I keep hearing a refrain that is all too familiar now:…
