So you’ve mastered marketing on a shoestring. You’re hustling. Your volunteers are activated. Your social media is humming along. You’re seeing incremental improvement in engagement. But the hard truth is: Incremental isn’t enough. To truly take your social impact to the next level, you’re going to need a real marketing budget. Let me tell you…
In the previous post, we discussed how to market your nonprofit on a shoestring budget. Today, we ask the question: Does a super clear, viscerally compelling “why” make it easier to market on a shoestring budget? Answer: Absolutely. Without question. Here’s why. Brand Is Connection When do humans connect? When we have shared values. Shared…
How Small Nonprofits Can Win Without a Budget Let’s be honest. Most small nonprofits are scraping by. There’s no marketing budget. No marketing staff. Maybe there’s someone on the team wearing twelve hats, and “marketing” is squeezed in between fundraising, program delivery, and trying to keep the lights on. Sound familiar? Here’s the good news:…
Good for the First Mile and the Last Mile I keep hearing a refrain that is all too familiar now: “I had ChatGPT write it for me. What do you think?” ChatGPT is so ubiquitous now that it has practically become a part of the English language, signifying the use of AI, much like Kleenex…
If you studied business for your undergraduate degree, doubtless you took a Marketing 101 class and learned about the “4 Ps of Marketing.” These were drummed into every business student’s mind, so much so that you probably are reciting them to yourself right now. “Product, Price, Place, Promotion.” This concept for visualizing your “marketing mix”…
“In all my marketing, I pledge to…” The premise: Marketing can succeed by simply and honestly communicating the benefits of a genuinely valuable product or service — designed first and foremost to help people. No tricks. No gimmicks. No hype. Just clear truth in marketing. Marketing authentically is the surest path to lasting success (and good…