The Authentic Marketer’s Creed

ByRon Marcus

“In all my marketing, I pledge to…”

  • Put serving people above all else
  • Never harm
  • Never lie or mislead
  • Avoid hyperbole
  • Never use manipulative, psychological tricks
  • Be conspicuously clear upfront
  • Only promise what I will actually deliver
  • Do not just do what is legal, but what is right

The premise:

Marketing can succeed by simply and honestly communicating the benefits of a genuinely valuable product or service — designed first and foremost to help people.

No tricks. No gimmicks. No hype.

Just clear truth in marketing.

Marketing authentically is the surest path to lasting success (and good karma, too). When we all act altruistically, everyone prospers — customers, the community, society at large, and businesses.

What do you think?

To your marketing success,


Note: No part of this blog post, or any post on this site, was written by A.I. You’re getting pure human writing based on years of professional experience.